Retail Management: A Strategic Approach - Barry Berman - Hardcover - REV

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.Berman, Barry is the author of 'Retail Management: A Strategic Approach - Barry Berman - Hardcover - REV' with ISBN 9780023086410 and ISBN 0023086416.