143529
9780023300295
Retail Fashion Promotion and Advertising
by Drake, Mary F., Spoone, Janice, Greenwald, Herbert
961
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About this item
- Condition: Acceptable
- Provider: wagonwheelbooks
- Provider Rating: 96%
- Ships From: DFW, TX
- Shipping: Standard
- Comments: hardcover. cover and corner wear. no dust jacket. highlighting. ***water damaged*** stiff/ wavy pages. lightly soiled book edge.
Product details
- ISBN-13: 9780023300295
- ISBN: 0023300299
- Publication Date: 1991
- Publisher: Prentice Hall PTR
AUTHOR
SUMMARY
Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.Drake, Mary F. is the author of 'Retail Fashion Promotion and Advertising', published 1991 under ISBN 9780023300295 and ISBN 0023300299.
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