148192
9780761915317
Researching the Public Opinion Environment Theories and Methods
by Ferguson, Sherry Devereaux
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- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
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Product details
- ISBN-13: 9780761915317
- ISBN: 0761915311
- Publisher: SAGE Publications, Incorporated
AUTHOR
SUMMARY
Fergusons book is an interesting mix of theoretical and methodical themes related to the use of public opinion research in organizations. . . . The central focus seems to be to acquaint the reader with the most important theoretical and research technical aspects of public opinion research. . . . The book provides professional communication workers and students from business schools a simple introduction to issues of public opinion research.Ferguson, Sherry Devereaux is the author of 'Researching the Public Opinion Environment Theories and Methods' with ISBN 9780761915317 and ISBN 0761915311.
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