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9780340762745

Researching Audiences

Researching Audiences
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Product details

  • ISBN-13: 9780340762745
  • ISBN: 0340762748
  • Publication Date: 2003
  • Publisher: Hodder Education

AUTHOR

Schroder, Kim, Drotner, Kirsten, Kline, Stephen

SUMMARY

A practical guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research, this text introduces and discusses four complementary key approaches to empirical research in media audience analysis.Schroder, Kim is the author of 'Researching Audiences', published 2003 under ISBN 9780340762745 and ISBN 0340762748.

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