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9781403974709

Religious Dimensions of Advertising

Religious Dimensions of Advertising
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  • ISBN-13: 9781403974709
  • ISBN: 1403974705
  • Publication Date: 2006
  • Publisher: Palgrave Macmillan

AUTHOR

Sheffield, Tricia

SUMMARY

Tricia Sheffield explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. She argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.Sheffield, Tricia is the author of 'Religious Dimensions of Advertising ', published 2006 under ISBN 9781403974709 and ISBN 1403974705.

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