5303722
9781403974709
Tricia Sheffield explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. She argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.Sheffield, Tricia is the author of 'Religious Dimensions of Advertising ', published 2006 under ISBN 9781403974709 and ISBN 1403974705.
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