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9780750648394
Relationship Marketing Creating Stakeholder Value
by Christopher, Martin, Ballantyne, David, Payne, Adrian
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- ISBN-13: 9780750648394
- ISBN: 0750648392
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
The authors of this text continue to develop their widely known and admired philosophy of relationship marketing. It covers all the stakeholder markets, employees, suppliers, influencers, customers and consumers, in which this relationship is critical.Christopher, Martin is the author of 'Relationship Marketing Creating Stakeholder Value' with ISBN 9780750648394 and ISBN 0750648392.
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