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1493811

9780070860810

Relationship-Based Enterprise Powering Business Success Through Customer Relationship Management

Relationship-Based Enterprise Powering Business Success Through Customer Relationship Management
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Product details

  • ISBN-13: 9780070860810
  • ISBN: 0070860815
  • Publisher: McGraw-Hill Companies, The

AUTHOR

McKenzie, Ray

SUMMARY

McKenzie and his associates at DMR Consulting Center for Strategic Leadership provide managers with a clear, comprehensive view of customer relationship management and a solid framework for designing and implementing business solutions that make customer relationship management profitable. 52 illustrations.McKenzie, Ray is the author of 'Relationship-Based Enterprise Powering Business Success Through Customer Relationship Management' with ISBN 9780070860810 and ISBN 0070860815.

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