Red-Hot and Righteous The Urban Religion of the Salvation Army

"Subtitled The Urban Religion of the Salvation Army, Ms. Winston's book tells the story of what she believes was the first successful city-based religion in the United States....The group's greatest innovation, she says, was its cross-class appeal. 'Their religious outreach was directed toward the working class, their services were directed to the lowest classes, and their performances and advertising were directed to the middle classes'....But the charity didn't sell out, she argues. In fact, it pioneered a 'new way of doing religion,' one suited to the realities of commercial culture....Ms. Winston believes that the Salvation Army commodified religion, and she admires it for doing so.Winston, Diane H. is the author of 'Red-Hot and Righteous The Urban Religion of the Salvation Army' with ISBN 9780674867062 and ISBN 0674867068.