5445917
9789629962401
Readings in Modern Marketing
by Quelch, John A., Goehr, Lydia, Hullot-Kentor, Robert
Product details
- ISBN-13: 9789629962401
- ISBN: 9629962403
- Publication Date: 2006
- Publisher: Chinese University of Hong Kong, The
AUTHOR
SUMMARY
John A. Quelch, a global marketing guru, is Senior Associate Dean for International Development and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001, he was Dean of London Business School. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Area at Harvard Business School.Quelch, John A. is the author of 'Readings in Modern Marketing ', published 2006 under ISBN 9789629962401 and ISBN 9629962403.
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