Re-energizing the Corporation: How Leaders Make Change Happen

Front Re-energizing The Corporation How Leaders Make Change Happen Jonas Ridderstrale and Mark Wilcox Spine Re-energizing The Corporation Ridderstrale and Wilcox [Jossey-Bass logo] Back cover WHY + HOW = WOW! Some business books ask why. Others tell you how. Uniquely and powerfully, "Re-energizing The Corporation" explains "why" you must lead change and "how" to do it. Jonas Ridderstrale, co-author of the international bestseller "Funky Business" and one of the world's most influential business gurus, provides a vibrant and energizing take on the world of today and tomorrow. Mark Wilcox, backed by 25 years of frontline business experience in some of the world's best known corporations, offers a uniquely practical approach to turning ideas into to action and making change a reality. Together, they blend ideas, cases, models and practical examples into a framework that enables you to master the art of making positive change happen. The first time Jonas and Mark worked with a group of executives, more than 200 projects resulted, over 250 million euros were saved and made as managers began to take responsibility for their own challenges. Now, they have teamed up to provide their own potent blueprint for re-energizing your organization. "Re-energizing The Corporation" is built on the groundbreaking 3e leadership model which makes sense of the three Es of Envisioning, Engaging and Executing. By understanding and following the model, you will be able to create compelling pictures of the future of your organization; build a following of individuals committed to getting the vision into reality; and maximize team performance to deliver on yourdream. Change is a fact of life. It's inescapable. The choice is yours: reduce or produce change. In truth, there's only one choice. "Re-energizing the Corporation" aims to shake organizations out of their all too common torpor. It will help those leaders who know they need to change to become the surprise-shockers of their industries by re-energizing themselves and their teams. Over the last 100 years, far too many companies have been killed by management. Now, "Re-energizing the Corporation" gives you the power to prosper by presenting the new principles for defibrillating the corporate body. As a leader you determine the heartbeat of your business. Flat line organizations don't attract, retain and capitalize on talent. Re-energized ones do.Ridderstrale, Jonas is the author of 'Re-energizing the Corporation: How Leaders Make Change Happen', published 2008 under ISBN 9780470519219 and ISBN 0470519215.