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9780805830996

Ratings Analysis The Theory and Practice of Audience Research

Ratings Analysis The Theory and Practice of Audience Research
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Product details

  • ISBN-13: 9780805830996
  • ISBN: 0805830995
  • Edition: 2
  • Publication Date: 2000
  • Publisher: Erlbaum Associates, Incorporated, Lawrence

AUTHOR

Webster, James G., Phalen, Patricia, Lichty, Lawrence W.

SUMMARY

Webster, James G. is the author of 'Ratings Analysis The Theory and Practice of Audience Research', published 2000 under ISBN 9780805830996 and ISBN 0805830995.

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