1470109
9780333926390
Raising the Corporate Umbrella Corporate Communications in the 21st Century
by Kitchen, Philip J., Schultz, Don E.
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- Condition: New
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370333
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About this item
- Condition: Good
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- Ships From: Multiple Locations
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Product details
- ISBN-13: 9780333926390
- ISBN: 0333926390
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
Philip J. Kitchen is the Martin Naughton Professor of Business Strategy, specializing in Marketing, at the Queen's University Management School, Belfast Don E. Schultz is Professor of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University, Evanston, IL, U.S.A.Kitchen, Philip J. is the author of 'Raising the Corporate Umbrella Corporate Communications in the 21st Century' with ISBN 9780333926390 and ISBN 0333926390.
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