38168801

9783658009243

Qualitt der Internen Markenfhrung: Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens (Basler Schriften zum Marketing) (German Edition)

Qualitt der Internen Markenfhrung: Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens (Basler Schriften zum Marketing) (German Edition)
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  • ISBN-13: 9783658009243
  • ISBN: 3658009241
  • Edition: 2013
  • Publication Date: 2012
  • Publisher: Springer Gabler

AUTHOR

Verena Batt

SUMMARY

Verena Batt is the author of 'Qualitt der Internen Markenfhrung: Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens (Basler Schriften zum Marketing) (German Edition)', published 2012 under ISBN 9783658009243 and ISBN 3658009241.

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