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9781412903172

Qualitative Methods in Business Research (Introducing Qualitative Methods series)

Qualitative Methods in Business Research (Introducing Qualitative Methods series)
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Product details

  • ISBN-13: 9781412903172
  • ISBN: 1412903173
  • Publication Date: 2008
  • Publisher: SAGE Publications Ltd

AUTHOR

Anne Kovalainen, P Eriksson

SUMMARY

Covering all the major qualitative approaches in business studies, this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.Anne Kovalainen is the author of 'Qualitative Methods in Business Research (Introducing Qualitative Methods series)', published 2008 under ISBN 9781412903172 and ISBN 1412903173.

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