4777092
9781412903813
Qualitative Marketing Research A Cultural Approach
by Moisander, Johanna, Valtonen, Anu
31245
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- Condition: Very Good
- Provider: Open Books Contact
- Provider Rating: 95%
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Product details
- ISBN-13: 9781412903813
- ISBN: 1412903815
- Publisher: SAGE Publications, Limited
AUTHOR
SUMMARY
Johanna Moisander is Acting Professor of Marketing in the Department of Marketing and Management, Helsinki School of Economics, Finland Anu Valtonen is Acting Professor of Marketing in the Faculty of Business and Tourism, University of Lapland, FinlandMoisander, Johanna is the author of 'Qualitative Marketing Research A Cultural Approach' with ISBN 9781412903813 and ISBN 1412903815.
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