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9781403975812
Purpose The Starting Point of Great Companies
by Mourkogiannis, Nikos, Fisher, Roger
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Product details
- ISBN-13: 9781403975812
- ISBN: 1403975817
- Publication Date: 2006
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
What is it that great management teams do? How do they create sustained competitive advantage? Strategy is typically thought of as management's plan for a company, but the author argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees.Mourkogiannis, Nikos is the author of 'Purpose The Starting Point of Great Companies', published 2006 under ISBN 9781403975812 and ISBN 1403975817.
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