6185454
9780230605305
What is it that great management teams do? How do they create sustained competitive advantage? Strategy is typically thought of as management's plan for a company, but the author argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees.Mourkogiannis, Nikos is the author of 'Purpose: The Starting Point of Great Companies', published 2008 under ISBN 9780230605305 and ISBN 0230605303.
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