Public Relations The Practice and the Profession

Part I: THE PROFESSION Chapter 1. Nature of Public Relations Chapter 2. History of Public Relations Chapter 3. A Theoretical Basis for Public Relations Chapter 4. Ethics, Legal Environment and Professionalism Part II: THE PROCESS Chapter 5. Research: Understanding Public Opinion Chapter 6. Strategic Planning Chapter 7. Implementing Action and Communication Chapter 8. Evaluating Public Relations Effectiveness Part III: PUBLIC RELATIONS: THE PUBLICS Chapter 9. Media Relations Chapter 10. Employee Communication Chapter 11. Community Relations Chapter 12. Consumer Relations and Marketing Chapter 13. Financial Relations Chapter 14. Public Affairs and Relations in Government Chapter 15. Nonprofit Public Relations Chapter 16. Corporate Public Relations Chapter 17. Emerging TrendsLattimore, Dan L. is the author of 'Public Relations The Practice and the Profession', published 2003 under ISBN 9780072935318 and ISBN 0072935316.