Public Relations The Practice and the Profession

Part I: THE PROFESSION Chapter 1. Nature of Public Relations Chapter 2. History of Public Relations Chapter 3. A Theoretical Basis for Public Relations Chapter 4. Ethics, Legal Environment and Professionalism Part II: THE PROCESS Chapter 5. Research: Understanding Public Opinion Chapter 6. Strategic Planning Chapter 7. Implementing Action and Communication Chapter 8. Evaluating Public Relations Effectiveness Part III: PUBLIC RELATIONS: THE PUBLICS Chapter 9. Media Relations Chapter 10. Employee Communication Chapter 11. Community Relations Chapter 12. Consumer Relations and Marketing Chapter 13. Financial Relations Chapter 14. Public Affairs and Relations in Government Part IV: THE PRACTICE Chapter 15. Public Relations in Not-for-Profit Organiations Chapter 16. Corporate RelationsLattimore, Dan L. is the author of 'Public Relations The Practice and the Profession' with ISBN 9780072424027 and ISBN 0072424028.