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1453391

9780065001006

Public Relations Strategies and Tactics

Public Relations Strategies and Tactics
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Product details

  • ISBN-13: 9780065001006
  • ISBN: 0065001001
  • Publisher: Addison-Wesley Educational Publishers, Incorporated

AUTHOR

Wilcox, Dennis L., Ault, Philip H., Agee, Warren K.

SUMMARY

Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.Wilcox, Dennis L. is the author of 'Public Relations Strategies and Tactics' with ISBN 9780065001006 and ISBN 0065001001.

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