5296262
9781412914178
Public Relations Online Lasting Concepts for Changing Media
by Kelleher, Tom
About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 81%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9781412914178
- ISBN: 1412914175
- Publication Date: 2006
- Publisher: Sage Pubns
AUTHOR
SUMMARY
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.Kelleher, Tom is the author of 'Public Relations Online Lasting Concepts for Changing Media', published 2006 under ISBN 9781412914178 and ISBN 1412914175.
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