5826284
9780805849745
This text delves into the specifics of U.S. law as it applies to public relations practice. Written as a survey of public relations-related law, it has been developed for students to supplement traditional mass communications law texts, and is also intended for practitioner use as a reference for professional practice. Focusing on law and addressing the legal concerns of public relations practitioners, this resource helps readers to: Understand the status of current law Identify trends and changes Read appellate case law Identify the issues and holdings in each significant case Understand the status of the law on specific PR-related issues. Key offerings of this text include: An overview of the legal rights of public relations professionals Demonstration of public relations tactics as commercial communications Explanations of limitations on political campaign spending and lobbying A description of the right of publicity The book also discusses the rights of public relations practitioners to refuse requests for information or access to client's facilities, and it expands the typical description of First Amendment liberties to show limitations on the rights often asserted by journalists. Additionally, the text: Describes the law of trespass and limitations on sunshine acts and the Freedom of Information Act Explores contract and employment law with a focus on the obligations created by agency/principal relationships. Discusses non-compete covenants and works for hire. Examines legal restrictions imposed on practitioners in investor relations, emphasizing recent changes in reporting and verification of financial information. Appendix materials cover how to brief appellate decisions, with detailed information on the meaning of legal citations; explain the relevance of different types of court opinions; and offer sample contracts used in the field of public relations.Parkinson, L. Marie is the author of 'Public Relations Law', published 2007 under ISBN 9780805849745 and ISBN 0805849742.
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