Public Relations for Dummies

Proven techniques that maximize media exposure for your businessA seasoned PR pro shows you how to get people talkingWhen it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz - and build your bottom line.Discover how to Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage a PR crisisYaverbaum, Eric is the author of 'Public Relations for Dummies ', published 2006 under ISBN 9780471772729 and ISBN 0471772720.