1453387
9780750657242
Public Relations Contemporary Issues and Techniques
by Jefkins, Frank, Baines, Paul, Egan, John
31245
About this item
- Condition: New
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Product details
- ISBN-13: 9780750657242
- ISBN: 0750657243
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a range of modern PR techniques, spanning both inhouse and agency practice. This third edition includes updates and case studies including the 2002 football World Cup.Jefkins, Frank is the author of 'Public Relations Contemporary Issues and Techniques' with ISBN 9780750657242 and ISBN 0750657243.
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