2049305
9780761948568
Public Relations A Managerial Perspective
by Moss, Danny, DeSanto, Barbara
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- Condition: Good
- Provider: Bonita
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- Ships From: Multiple Locations
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- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780761948568
- ISBN: 0761948562
- Publication Date: 2004
- Publisher: SAGE Publications, Incorporated
AUTHOR
SUMMARY
Taking a managerial perspective on the field of public relations, this book explores the field of PR and its role in the wider organizational world. Contributions explore a variety of contexts in which the relevance of understanding these two interlinking domains is paramount, such as corporate branding and reputation.Moss, Danny is the author of 'Public Relations A Managerial Perspective', published 2004 under ISBN 9780761948568 and ISBN 0761948562.
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