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Roger Tourangeau is Senior Methodologist at the Gallup organization and has been a survey researcher for more than eighteen years. Lance J. Rips is Professor of Psychology at Northwestern University Kenneth Rasinski is research methodologist at National Opinion Research Center, University of ChicagoTourangeau, Roger is the author of 'Psychology of Survey Response', published 2000 under ISBN 9780521576291 and ISBN 0521576296.
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