by Jowett, Garth S., O'Donnell, Victoria

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ISBN-13: 9780803946781
ISBN: 0803946783
Publisher: SAGE Publications, Incorporated

AUTHOR

Jowett, Garth S., O'Donnell, Victoria

SUMMARY

In this revised and expanded edition of the bestselling textbook, Jowett and O'Donnell examine the age-old art of propaganda and a related form of communication - persuasion - from a communication perspective. They present an overview of the history of propaganda, a review of the social scientific research on its effects, and an examination of its applications. New material included covers the Middle East conflict, the Cold War and glasnost, as well as propaganda as it relates to women.Jowett, Garth S. is the author of 'Propaganda+persuasion' with ISBN 9780803946781 and ISBN 0803946783.

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