Propaganda and Persuasion

In this revised and expanded edition of the bestselling textbook, Jowett and O'Donnell examine the age-old art of propaganda and a related form of communication - persuasion - from a communication perspective. They present an overview of the history of propaganda, a review of the social scientific research on its effects, and an examination of its applications. New material included covers the Middle East conflict, the Cold War and glasnost, as well as propaganda as it relates to women.Jowett, Garth S. is the author of 'Propaganda and Persuasion', published 1992 under ISBN 9780803946774 and ISBN 0803946775.