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33453083

9780071141741

Promotional Strategy: Managing the Marketing Communications Process (The Irwin Series in Marketing)

Promotional Strategy: Managing the Marketing Communications Process (The Irwin Series in Marketing)
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Product details

  • ISBN-13: 9780071141741
  • ISBN: 007114174X
  • Edition: Internat.8
  • Publication Date: 1994
  • Publisher: McGraw-Hill Education (ISE Editions)

AUTHOR

James F. Engel, Martin Warshaw, Thomas Kinnear

SUMMARY

James F. Engel is the author of 'Promotional Strategy: Managing the Marketing Communications Process (The Irwin Series in Marketing)', published 1994 under ISBN 9780071141741 and ISBN 007114174X.

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