67513262

9781668458976

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
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  • ISBN-13: 9781668458976
  • ISBN: 1668458977
  • Publication Date: 2022
  • Publisher: IGI Global

AUTHOR

Gupta, Monika, Jindal, Priya, Bansal, Shubhi

SUMMARY

Gupta, Monika is the author of 'Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing', published 2022 under ISBN 9781668458976 and ISBN 1668458977.

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