1440566
9780595100835
Professional Selling
by Anderson, B. Robert
About this item
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About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
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Product details
- ISBN-13: 9780595100835
- ISBN: 059510083X
- Edition: 4
- Publication Date: 2000
- Publisher: iUniverse, Incorporated
AUTHOR
SUMMARY
Selling is a learned profession. When the techniques of seling are applied creatively, the principles lead to success. Four editions strong, Professonal Selling continues to meet the challenges of selling head-on. Author B. Robert Anderson leads readers through a complete, non-sexist survey of basic skills that dissects every phase of the sale while focusing on how to put together a complete sales plan.You'll find all the ingredients necessary to understand each individual segment of the sale. Anderson provides real problems drawn from the field, hands-on exercises, a glossary, and end-of-chapter questions and discussioons with actual salespeople.Anderson, B. Robert is the author of 'Professional Selling', published 2000 under ISBN 9780595100835 and ISBN 059510083X.
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