Product Strat.f/high-tech.companies

One of the key determinants of success for todays high-technology companies is product strategyand this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Appleplus a new focus on growth strategies and on Internet businessesdefine how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.McGrath, Michael E. is the author of 'Product Strat.f/high-tech.companies' with ISBN 9780786301461 and ISBN 0786301465.