Product Manager's Handbook

Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans-- Evaluate product portfolios-- Propose and develop successful new products-- Price products and services for maximum profit-- Produce the best marketing and communications plans-- Organize product management teams that meet and exceed their objectivesGorchels, Linda is the author of 'Product Manager's Handbook' with ISBN 9780844236698 and ISBN 0844236691.