by Lehmann, Donald R., Winer, Russell S.

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ISBN-13: 9780070275492
ISBN: 0070275491
Edition: 3
Publication Date: 2001
Publisher: McGraw-Hill College

AUTHOR

Lehmann, Donald R., Winer, Russell S.

SUMMARY

Product Management presents a comprehensive collection of vital discussions including the role of the product manager, brand equity, product management strategy, technology incorporation, promotional activities, and global aspirations. Don Lehmann and Russ Winer are prestigious, brand name authors who continue to solidify their credibility with this edition.Lehmann, Donald R. is the author of 'Product Management', published 2001 under ISBN 9780070275492 and ISBN 0070275491.

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