Product Innovation Strategy Pure and Simple How Winning Companies Outpace Their Competitors

Since 1993, thousands of readers have turned to Michel Robert's book Strategy Pure and Simple. Now he returns with a proven strategy to create and launch new products--the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.Robert, Michel is the author of 'Product Innovation Strategy Pure and Simple How Winning Companies Outpace Their Competitors' with ISBN 9780070531321 and ISBN 0070531323.