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1431602

9780198775515

Principles of Marketing

Principles of Marketing
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Product details

  • ISBN-13: 9780198775515
  • ISBN: 0198775512
  • Publisher: Oxford University Press, Incorporated

AUTHOR

Palmer, Adrian

SUMMARY

The Principles of Marketing considers information management, relationship marketing, direct marketing, services marketing and social responsibility, and includes relevant websites, learning aids, and suggestions for further reading.Palmer, Adrian is the author of 'Principles of Marketing' with ISBN 9780198775515 and ISBN 0198775512.

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