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9780130263124

Principles of Marketing

Principles of Marketing
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Product details

  • ISBN-13: 9780130263124
  • ISBN: 0130263125
  • Edition: 9th
  • Publisher: Prentice Hall

AUTHOR

Gary Armstrong, Philip Kotler

SUMMARY

This book shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real examples showing the major decisions that marketing managers face.Gary Armstrong is the author of 'Principles of Marketing' with ISBN 9780130263124 and ISBN 0130263125.

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