Principles of Marketing - Study Guide

The 12th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. There is also a section providing suggested answers for all exercises, offering the students feedback on their responses. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.Kotler, Phillip is the author of 'Principles of Marketing - Study Guide', published 2007 under ISBN 9780132389877 and ISBN 0132389878.