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9780130418142

Principles of Marketing Activebook Version 2.0

Principles of Marketing Activebook Version 2.0
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Product details

  • ISBN-13: 9780130418142
  • ISBN: 0130418145
  • Edition: 10
  • Publication Date: 2004
  • Publisher: Prentice Hall

AUTHOR

Armstrong, Gary, Kotler, Philip

SUMMARY

Covering the principles of marketing for introductory undergraduate courses, this book offers new frameworks for learning about marketing in a networked economy.Armstrong, Gary is the author of 'Principles of Marketing Activebook Version 2.0', published 2004 under ISBN 9780130418142 and ISBN 0130418145.

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