Principles Of Advertising A Global Perspective

Monle Lee, DBA, is Professor of Marketing at Indiana University South Bend, South Bend, Indiana. Dr. Lee was previously an international marketer in Taiwan. Carla Johnson, PhD, is Assistant Professor of Communication at Saint Mary's College in Notre Dame, Indiana. Dr. Johnson previously taught journalism, business communication, and technical writing at Lake Michigan College where she served as publicity director for the Niles campus. She has been a special assignment writer for The South Bend Tribune for twenty-five years.Lee, Monle is the author of 'Principles Of Advertising A Global Perspective', published 2005 under ISBN 9780789023001 and ISBN 0789023008.