Principled Profits Marketing That Puts People First

Shel Horowitz is the author of three previous marketing books (and two other books), including Marketing Without Megabucks: How to Sell Anything on a Shoestring (Simon & Schuster, 1993) and the award-winning Grassroots Marketing: Getting Noticed in a Noisy World (Chelsea Green, 2000). He runs a successful marketing and copywriting consultancy from his rural Massachusetts farmhouse, with a client base stretching as far as Japan. He is the owner of several websites, including http://www.frugalmarketing.com. He is also a popular speaker.Horowitz, Shel is the author of 'Principled Profits Marketing That Puts People First' with ISBN 9780961466664 and ISBN 0961466669.