4496422
9780743277976
In the best-selling tradition of Seth Godin's 'Permission Marketing', 'Primal Branding' looks at how the most powerful brands create a community of believers around them, revealing the key components that will help every company and marketer capture the public imagination.Hanlon, Patrick is the author of 'Primal Branding Create Zealots for Your Brand, Your Company, And Your Future', published 2006 under ISBN 9780743277976 and ISBN 074327797X.
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