6159460

9780470197578

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
$72.18
$3.95 Shipping
  • Condition: New
  • Provider: gridfreed Contact
  • Provider Rating:
    66%
  • Ships From: San Diego, CA
  • Shipping: Standard
  • Comments: New. In shrink wrap. Looks like an interesting title!

seal  
$2.65
$3.95 Shipping
List Price
$29.95
Discount
91% Off
You Save
$27.30

  • Condition: Very Good
  • Provider: BooksRun Contact
  • Provider Rating:
    96%
  • Ships From: Philadelphia, PA
  • Shipping: Standard, Expedited
  • Comments: Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported

seal  

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780470197578
  • ISBN: 0470197579
  • Publication Date: 2008
  • Publisher: Wiley, John & Sons, Incorporated

AUTHOR

Burton, Mark, Holden, Reed K.

SUMMARY

Pricing with ConfidencePricing is hard. If you get it wrong, you lose profits, revenue, or both. This book is your road map for getting pricing right. Here is a sampling of the rules you need to follow if you want to stop leaving money on the table:Rule One: Replace the Discounting Habit with a Little ArroganceWho says you have to discount? See how one company kicked the end-of-quarter discount habit and increased revenue seventeen percent and profits thirty-seven percent, grabbing $300 million off the poker table.Rule Two: Understand Your Value to Your CustomerYour customers are eager to tell you. Are you ready to listen? By focusing on value delivered, Phillips garnered twenty-five percent of the price-competitive lamp market. See how Phillips did it.Rule Three: Apply One of Three Simple Pricing StrategiesOne of these three simple strategies will work for you. See how Dell stumbled with the wrong pricing strategy and how it recovered.Rule Five: Price to Increase ProfitsRevenue is good, but profits are better. Southwest Airlines and JetBlue have figured this out and avoided "dumb-bell pricing." Here's how you can, too.Rule Eight: Build Your Selling BackboneUse the first seven rules to add confidence as you sell to tough customers. Find out how a supplier of commodity electronics grabbed an extra $12.5 million off the table in a tough customer negotiation.Burton, Mark is the author of 'Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table', published 2008 under ISBN 9780470197578 and ISBN 0470197579.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.