6372654
9780566088216
Price Management in Financial Services: Smart Strategies for Growth
by Koderisch, Martin, Wuebker, Georg, Baumgarten, Jens
72212
About this item
- Condition: New
- Provider: Read A Book Contact
- Provider Rating: 81%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: New- We ship from multiple locations. We ship Daily. Prompt customer service. 27
72212
About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 81%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9780566088216
- ISBN: 0566088215
- Publication Date: 2008
- Publisher: Ashgate Publishing, Limited
AUTHOR
SUMMARY
'Pricing in Financial Services' shows how to incorporate the modern techniques of value based pricing in both product design and pricing. The reader is given an overview of basic pricing techniques and is introduced to strategic pricing issues such as strategic market segmentation, product bundling and multi-channel pricing.Koderisch, Martin is the author of 'Price Management in Financial Services: Smart Strategies for Growth', published 2008 under ISBN 9780566088216 and ISBN 0566088215.
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