5604472
9780976252719
This paperback guide shares proven approaches to making sure a companys strengths are made known to the right media. Whether the reader is new to PR or a seasoned veteran, every chapter of this valuable guide delivers insights and tips that can be used immediately.VandeVrede, Linda B. is the author of 'Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations', published 2007 under ISBN 9780976252719 and ISBN 0976252716.
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