by Peter, J. Paul, Donnelly, James H., Jr.

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ISBN-13: 9780256122510
ISBN: 0256122512
Edition: 6
Publisher: McGraw-Hill Higher Education

AUTHOR

Peter, J. Paul, Donnelly, James H., Jr.

SUMMARY

Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.Peter, J. Paul is the author of 'Preface to Marketing Mgmt.' with ISBN 9780256122510 and ISBN 0256122512.

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