3785017
9780256094459
Preface to Marketing Management
by Peter, J. Paul, Donnelly, James H., Jr.
Product details
- ISBN-13: 9780256094459
- ISBN: 0256094454
- Edition: 5
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.Peter, J. Paul is the author of 'Preface to Marketing Management' with ISBN 9780256094459 and ISBN 0256094454.
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