1422945
9780072466584
Preface to Marketing Management
by Peter, J. Paul, Donnelly, James H.
370333
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About this item
- Condition: Good
- Provider: Bonita
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- Ships From: Multiple Locations
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- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780072466584
- ISBN: 0072466588
- Publisher: McGraw-Hill Professional Publishing
AUTHOR
SUMMARY
Integrating e-commerce topics throughout as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management.Peter, J. Paul is the author of 'Preface to Marketing Management' with ISBN 9780072466584 and ISBN 0072466588.
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