1422944
9780071198714
Preface to Marketing Management
by Peter, J. Paul, Donnelly, James H.
118429
About this item
- Condition: New
- Provider: Rhody Shop Contact
- Provider Rating: 47%
- Ships From: Wrentham, MA
- Shipping: Standard (tracking available)
- Comments: ALTERNATE EDITION: International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.
Product details
- ISBN-13: 9780071198714
- ISBN: 0071198717
- Edition: 9
- Publication Date: 2002
- Publisher: McGraw-Hill School Education Group
AUTHOR
SUMMARY
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.Peter, J. Paul is the author of 'Preface to Marketing Management', published 2002 under ISBN 9780071198714 and ISBN 0071198717.
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