1416361
9780312252304
Companies of every size are vulnerable these days to product recall and tampering, lawsuits, or scandal. The author uses actual public relations successes and failures to highlight the best ways to identify potential risks, mobilize rapidly, and take control of a crisis. 1 line drawing.Cohn, Robin is the author of 'Pr Crisis Bible How to Take Charge of the Media When All Hell Breaks Loose' with ISBN 9780312252304 and ISBN 0312252307.
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